Mr. Locks Demands High Standards For Locksmith Profession
When Mr. Locks was established in 2001, most of the public thought of locksmiths as small, shabby hole-in-the-wall storefronts where you could get a duplicate key made or get help when you were locked out of your car. In the eyes of corporate executives, home-owners and renters, and even many other small business owners, locksmiths were in the same category as others in the “mechanical” trades – air conditioning repairmen, plumbers, and the like – men doing dirty work in dirty overalls. For their part, most locksmiths themselves were not particularly interested in presenting a professional appearance.
The founders of Mr. Locks came out of the military, most of them from the special forces, and their image of a professional – both in appearance and in service quality – was guided by that experience. Rigorous standards and smart appearance were essential aspects of military service, and they were determined to apply both to the profession of locksmithing.
They also understood that security needed to be a broader, deeper concept than one limited to cylinders and deadbolts and the keys that open them. That’s why, from the outset, the owners decided to focus on service and quality as their watchwords. They would use only the best products from the most reputable manufacturers, they would demand field training and certification for all their installers, and they would never be an embarrassment to a client, whether on Wall Street, Fifth Avenue, Chicago’s Lake Shore, or an apartment in Brooklyn. Equally important, they would offer a full range of security services including an on-line FAQ line, advice, and free analysis of existing security systems.
That’s why walking into Mr. Locks today is like entering any other specialty retail business. It’s staffed by professionals who look professional and do a professional job. And, in the words of co-manager Moran Shemi, “That’s what sets Mr. Locks apart.”